YouTube: MLB Game Of The Week
Client: Youtube
Agency: Hook
Role: 2D Animator/ Motion Designer
Hook was approached by Youtube to create and brand a series of bumps, matchups, lower thirds and more designs for Youtube’s live MLB Game of The Week in 2019.
I contributed with motion design but also creating all the traditional 2D animation elements that went into the branding.
When animating the logo I planned a rough pass in Photoshop. I then transitioned in After Effects to animate using path animations for the bat and Ribbon elements. After animating the logo reveal in and transition out with the swing of the bat in AE, I rendered a reference so I could animate the flames in Photoshop using the lasso tool.
When animating the full scene flame transitions I used Photoshop to create them and used the renders as an Alpha mat in After Effects.
