Hook Animated — Dannypixel

HOOK Logo Animations

Agency: Hook
Role: Animation + Design

Hook created a showreel which cycled through many versions of their logo. They asked for designers and motion designers to collaborate together and create fun and interesting logos to start off their reel.

Two of the scenes were illustrated by Juan Mora
You can view Hook’s showreel here

For one of the logo’s I knew I wanted to implement my 2D traditional animation some how.
I designed and sketched the a logo so that it felt as if the animation was done traditionally on paper.

In another one of the logos I wanted to take an abstract fluid approach with an interesting color pallet.

Both the day and night logos were designed by Juan Mora. I just had the pleasure in bringing them to life.